Dec 05E.ON Viral Game launched

• By Laura in News,
• tagged viral game

We have been working closely with E.ON in recent months to produce a unqiue viral makreting campaign. With our delivery partner, Tamba, we developed a viral game to encourage business clients to become Energy Champions and to communicate the improvements E.ON is making in order to minimise climate change and promote environmental efficiency.

The Energy Champions game invites players to take control of a male or female character who has to collect recycling that is being dropped from the mezzanine floor of their workplace. They must then put the recycling in the correct bin to score points. Putting an item in the wrong bin means no points and letting the item fall to the floor increases the workplace’s carbon footprint. When the carbon footprint gets too big, a life is lost.

Why not play the game for yourself at www.eonenergychampions.com and let us know what you think.